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Purpose driven,

mindful living.

Mindful & Meaningful

WHY Life is more than a brand.

It's a lifestyle. We are a community of purpose driven, mindful dreamers and doers. 


At the core of our offerings are virtual yoga, lifestyle retreats, holistic health in a fun and inventive way, and apparel and goods that amplify your 'why' and our mission.

Wear your WHY.

SHOP OUR CONSCIOUS CONSUMER APPAREL & GOODS!

10% OF EVERY PRODUCT FUELS THE WHY FOUNDATION- INSPIRING GOODNESS

The Why Foundation

Womxn Owned | Small Business | Growth Driven 

WHY Life was founded by two fiercely independent, self-proclaimed serial entrepreneur women who came together to combine their zones of genius to bring greater purpose to the things they already love. One of these love affairs is the growth of communities from scratch, whether it was cupcakes or chaturangas - these ladies built it, loved it and lived it. Thats WHY  its women-owned, small business growth drivers that are our greatest motivation! 

Each year, The Why Foundation provides a meaningful grant, affectionately called The WHY I Do Grant, to a womxn-owned business looking to launch their passion, or take it to the next level. 

We have been there. Started, gotten derailed, started over, redirected, started over again, learned hard lessons, kept going, still learning loving and growing. Why do we keep going? Why do we want to empower others to keep going? Because we believe living with purpose and passion is the gift we have been miraculously afforded in this beautiful crazy life.