Why we did this.

Passion | Purpose 

It all started with a simple and straight-forward idea: create an eco-friendly, consumer-conscious apparel brand that lifted others up along the way. And so we did. We fell in love with the creative process and connecting to people through our work. Then, we wanted more for the company. (For anyone that knows us, nothing about this is shocking).

WHY life was created with the intent of combining our intentional apparel line with meaningful offerings, resulting in a robust and colorful community of health and wellness for the conscious consumer, all while supporting the dreamers and doers.

Consisting of WHY Practice, WHY Wellness, WHY Shop, WHY Connect and the WHY Foundation, WHY Life thrives through things like virtual yoga, holistic nutrition, retreats, conscious consumer apparel and the beautiful community we are committed to bring together as we grow and expand.

In developing the larger mission of WHY Life, we came to realize the impact is greatest when the goodness of profits are concentrated. In that, 10% of all apparel & goods sales directly benefit the WHY Foundation, created with the sole purpose to fund and support womxn-owned businesses through grants once a year.



Alyson Franca Pollard & Kristina Baranowski

We are two women with a single vision to live a life we love, share our gifts, create space for a beautiful community to grow and support the dreamers and doers.

Alyson is an E-RYT 500 yoga instructor with a true gift for her craft. She owned a thriving brick and mortar yoga studio for five years, building an incredible community along the way. After closing the brick and mortar studio due to COVID, Alyson reimagined her practice and how to bring it to others moving her studio and teachings exclusively online, which you can register for here


Kristina owned and operated her own bakery for five years, and as she navigated her own health journey, she left the bakery behind and became a Certified Holistic Health Coach. Now she fuses her love for food and knowledge of nutrition to create and share recipes for a 'happy gut and healthy soul.'

We are full of gratitude for your support in our mission to create a community of purpose driven, mindful souls with a passion for living a meaningful life. 

With love, 

Aly & Kristina