Multi Ethnic Girls

Why Foundation. 

Dream | Do | Grow

The WHY Foundation was created with the sole intent of supporting small businesses with big dreams. 10% of all WHY product sales are donated directly to the WHY Foundation to fund the WHY I Do Grant.

Wellness Shop

You Do.

Funding Your WHY

Each year, The Why Foundation provides a meaningful grant, affectionately called the WHY I Do Grant, to a womxn-owned business looking to launch their passion, or take it to the next level. 

January 1st opens the application process up for womxn around the nation to apply for the WHY I Do Grant, awarded March 8th - International Women's Day, of course!

During the open application time there are opportunities to amplify your chances through social media and community engagement!

The grant is awarded up to the sum of $2500 from the sales of WHY apparel and goods! The more our purposeful products are out in the world, the more grants we can award!

This is the WHY behind what you buy. 

Boss Mug
Apply to fund your WHY!

After submitting form, you will hear from us with official application details, how to boost your chances, and what to expect next! 

Keep following your WHY!